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Companies today use technology, such as the Internet, to pitch, sell, and sometimes even deliver their products and services. The lucky companies actually get users to click on their link and explore their service—another shot at a potential new customer.
Today’s consumers have also changed to adapt to a technological world. E-mail, mobile phones, instant messaging, and the Internet are all changing how consumers behave while purchasing and using products and services. With all of this input, consumers are forced to make “snap decisions” on what gets their time and attention—and they will say “no” to products faster then ever before.
Paul Allen Smethers and Alastair France performed deep business intelligence analysis projects for major technology companies—projects that have yielded critical clues to why products succeed or fail. Deciphering this data required new models for understanding and predicting consumer behavior. And rather than locking this knowledge inside the corporate vaults, Smethers and France share it in Five Myths of Consumer Behavior
Table of Contents for Five Myths of Consumer Behavior
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