Consumer Clickstream Analysis

Deep analysis of consumer transactions.

Find ways to optimize customer flow to create better experiences, retention, and revenue.

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Projects usually require 2–4 months to complete and cost US$150,000–$300,000, depending on service complexity and number of transactions.

Scheduling is dependent on data lab availability (usually requires 3–4 months’ advance notice).

Consumer Usability Analysis

Quick product evaluation.

Learn why consumers may be struggling with your product and how to improve its success.

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These are 1–2 day quick evaluation of a single consumer product, service, or web site (complex offerings or deeper analysis may require more time). Fixed-priced at US$7,000 per day (travel included) in North America; US$10,000 per day in Europe or Asia.

Usually can be scheduled with 30 days’ notice.

Future Feature Analysis

Deep product analysis and research.

We marry your needs for future direction with the successes of other markets in other geographies to find a best direction for your product or service.

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Projects require 5–6 weeks to complete and cost US$75,000–$150,000.

Usually can be scheduled with 60 days’ notice.

Consumer Usability Testing

Learn from watching real consumers using your product.

Watch how users interact, make decisions, and solve problems with your product. Spot critical issues and future product ideas.

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These take 5 weeks from initial setup to delivery and usually cost US$50,000–$125,000, depending on the location of the usability test (i.e., professional lab or within your office).

Usually can be scheduled with 60 days’ notice.