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How we can succeed

The problem: Understanding consumer behavior is considered to be an “art” or “opinion” at many companies—and the person with the most power always has the winning opinion.

The Rapid Consumer Adoption Process

The reality: There are tools for designing and removing art and opinion from the design process, especially in later iterations of the product.

The Rapid Consumer Adoption Process helps product designers avoid the pitfalls of the myths presented in the book by including better analytical tools into the process.

The solution: True adoption can be obtained if your marketing and engineering teams can embrace the rapid consumer adoption processes as well as embrace the knowledge that consumers do not follow intuitive behavior patterns. They need to understand the five myths of consumer behavior presented in this book so that they can start evolving quality products that consumers will love.

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