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Five Myths of Consumer Behavior

Title: Five Myths of Consumer Behavior
Sub-Title: Create Technology Products Consumers Will Love
Authors: Paul Allen Smethers & Alastair France
Category: BUSINESS/MARKETING
Edition: First
Publication Date: October 18, 2006
Format: Soft cover 5.5 X 8.5
Pages: 150 pages
Price: $14.95
ISBN-10: 0-9763578-2-8
ISBN-13: 978-0-9763578-2-7
LCCN: 2006900508
Contents: 35 graphic illustrations, 7 tables, table-of-contents, and index
Promotional Plans: Space advertising, Internet promotions and advertising, and author tours
Distributor: Midpoint Trade Books
Wholesalers: Ingram and Baker & Taylor
Major Retailers: Barnes & Noble, Borders, and Amazon.com
Publisher: Consumer Ease Publishing

PO Box 9906
Seattle, Washington 98109

Phone: 206.529.4184
Fax: 206.269.0444

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