Five Myths of Consumer Behavior

This book is a great tool for marketers and entrepreneurs seeking insight on how to make their products and services more successful.

The practices explained in the book are based on many years of analyzing consumer transactions and the success after implementing the recommended changes.

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South Korean & Japanese mobile data white papers

ConsumerEase is sharing its annual analyses of the South Korean and Japanese mobile markets; prepared in November 2006.

These mobile services are fascinating consumer successes and show a promising future for the markets who lag behind these countries.

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Other items

• When it comes to gadgets, how small is too small? November 2006 article in WIRED magazine written by Paul Allen Smethers, the coauthor of Five Myths of Consumer Behavior. This is the full version of the article.
• Do we need more features on our mobile phones? October 2006 article in Telecommunications Magazine written by Paul Allen Smethers, the coauthor of Five Myths of Consumer Behavior.
• Are technology products getting harder to use? October 2006 press release for Five Myths of Consumer Behavior.